LAUREN WARD

Founder & CEO

Building thriving brands is Lauren’s passion. Whether it’s uncovering more than $14 million in revenue opportunities for Regions Bank or building internal marketing strategies that rally employees around a brand’s purpose and values, Lauren knows how highlighting culture through great stories can grow the bottom line.

During her tenure at Hilton, she helped develop and grow Hamptonality; created a comprehensive CRM system for franchisees; managed 2,000+ attendee conferences; and designed and launched the NOW platform used by all of Hilton’s brands, allowing for each brand’s identity and voice to shine through, while streamlining news by brand, region, and role to simplify content for recipients. Lauren also directed owner, franchisee, and management company communications for the enterprise, working directly with top executives to ensure critical messages were quickly distributed to these important audiences.

As the CEO of Buzz, Lauren is an experienced executive who puts her 22 years of storytelling skills to work for clients in strategic communications planning, copywriting & editing, branding & design, and vendor management. Lauren is a magna cum laude graduate of Birmingham-Southern College and holds a Bachelor of Science in psychology.